Forward Thinking, Inspiring Innovation
BetterCraft Company, LLC

The BetterCraft Brand

At BetterCraft Company, we believe in doing everything better. We pride ourselves on our customer service excellence, and unmatched quality craftsmanship. We are continuously challenging ourselves to exceed the expectations of our current and future clients. Our fundamentals are: 'Forward Thinking, Inspiring Innovation'

Coating Application Specialists:

In our coatings division, we supply specialty custom chemical coatings and application techniques to the residential, commercial, and industrial sector including: cabinetry and millwork, windows, staircases and balusters, flooring, national storefronts, custom & trade show displays to custom offshore coating projects.  We strive to be the best most single source finish application provider.

There is little limit to what effects can be created to match our customer's interest.  Some of our finishes include:  full glazes & antiquing, profile glazes, distressing - mild to extreme, rub-through options.  Multiple coating options for chemical and element resistance, specializing in post and pre-catalyzed, various stains, dyes, pigmented catalyzed products, water based systems and custom colors.    

We have expanded our capabilities with the addition of our automated in-line flat finishing machine. This machine applies atomized coatings of multiple bases including UV curable formulas, and is available for production runs as of April 2016. We are also adding equipment allowing us to cure finishes in shorter times utilizing a spray bake option. Feel free to contact us any time prior to discuss our full line of capabilities.

Furnishings and Décor:
Under our consumer goods line, we provide unique and rustic designs, green inspired, hand crafted and one-off furniture items and décor working in conjunction with our talented finishing . Using our green inspiration and repurposing vision, we source upcycled materials from industrial scrap, renovation projects, and demolition projects along with reclaimed materials from barns and outbuildings.

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(920)450-2987  Neenah, WI

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